Here is the link to a good short article on how to wrire a bad brief. It is called Writing Bad Briefs: How to Lose a Case in 100 Pages or More.
In includes great advice, such as:
-do not pick the more important issues and arrange them in order of strength; instead discuss as many issues as you can think of and arrange them alphabetically
-mistate the law or, even better, make it up
-citations are lame and a sign of weakness
-attack the court, opposing counsel, and your adversary with insults, condescending language, snide remarks, irony, and humor
-bury the bad stuff; concede nothing; fight to the end, especially on the little things that don’t matter
... and more.