Last week, the ABA adopted some amendments to the Model Rules that regulate attorney advertising and solicitation. You can read the amendments and the reports that goes with them here.
I read the amendments and they do a good job of clarifying and simplifying the rules, although they are not as comprehensive or radical as some expected. Two rules have been eliminated, but the basic principles in them are preserved as part of the comments of the rules that are retained. Also, the requirement that advertising material sent by mail be labeled "advertising material" has been removed.