Professor Alberto Bernabe -
The John Marshall Law School
Wednesday, July 3, 2013
A new frontier for lawyer advertising: "keyword advertising"
The Florida’s State Bar's “Standing Committee on Advertising,” has recently proposed
that it is “deceptive and inherently
misleading” for one lawyer to buy keyword advertising triggered on
another lawyer’s name. Go here for the story and for an argument supporting the view that the proposed ban is not a good idea.