On October 12, The Florida Bar’s Board of Governors voted to approve substantive revisions to Bar Rule 4-7.14 related to the use of “expert” and “specialist.”
Revised Bar Rule 4-7.14 would allow non-certified attorneys to call themselves “expert” or “specialist” if they can objectively verify that claim based upon the lawyer’s education, training, experience, and “substantial involvement” in the area of practice. The amended rule would also allow law firms to call themselves “experts” or “specialists” if that claim can be objectively verified for at least one lawyer in the firm. The law firm making the claim would be required to have a disclaimer stating that not all firm members meet the same standards, if there are lawyers who do not qualify.
Lawyer Ethics Alert Blog has more information here.
UPDATE (11/17/18): Legal Ethics in Motion has a short comment here.