Here is a good example of the many things that can go wrong when using a firm website. The Legal Profession blog is reporting on a case in which an attorney was publicly reprimanded by the South Carolina Supreme Court for misconduct related to the use of a website. Go here for the story and here for the court's opinion.
Among other problems, the website contained the following rule violations:
1. material misrepresentations of fact and materially misleading statements
2. statements likely to create unjustified expectations about the results respondent could achieve
3. statements comparing respondent's services with other lawyers' services in ways which could not be factually substantiated
4. descriptions and characterizations of the quality of respondent's services
5. statements overstating and exaggerating respondent's reputation, skill, experience, and past results; and
6. statements using the word "specialist" even though respondent is not certified by this Court as a specialist.